[From Philanthropy News Digest] Piggybacking on Valentine's Day and Super Bowl XLIV, the Minneapolis-based Target Corporation has announced a $1 million giving campaign through the social networking site Facebook to fund educational programming.
Through the campaign, Super Love Sender, which runs from January 31 through February 14, Target's more than 725,000 fans on Facebook will decide how $1 million in prize money is allocated among five national charities: the Kids in Need Foundation, St. Jude Children's Research Hospital, the Salvation Army, the United Through Reading Military Program, and the United Way. Each football-inspired e-card sent via Facebook in support of one of the charities will count as a vote. Participants can send up to ten video cards per computer a day, and the total percentage of votes will determine the portion of the $1 million prize each charity receives.
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